The Internet has become a dominant source of marketing and advertising in recent years. Driving traffic to one"s web site, blog, online store, or even web published articles is critical to the overall success of efforts to establish a web presence and to earning money through the Internet. At the core of this success are search engines, such as Google.com, which provides the number one method by which web users find the sites they visit. As a result, securing solid search engine rankings through Google and other engines becomes very important. Known as search engine optimization (SEO), these efforts to boost a site"s rankings involve link building and keyword optimization. The latter requires users to select specific keywords that potential visitors or customers might look for in a search. The goal is, of course, to have higher rankings than the competition. But finding out where a site or page stands can be time-consuming if one needs to check for each keyword manually. With Keyword Ranking Tool, your set of keywords can be checked simultaneously and the results can be delivered in seconds all on a single report without the need to check multiple pages. The interface of the tool is very easy to learn and makes checking search engine rankings a snap even for non SEO gurus. However, the most ideal part of the software is that using it costs nothing which is good news for the tight budgets most site owners start of having available.